Blue MangoLungisa Pump Audit
12 August 202625/100Download PDF

Audit by

Blue Mango

Website audited

Lungisa Pump (Pty) Ltd

Website audit report

Lungisa Pump Website Audit

Public-facing technical, SEO, performance, UX, content, accessibility and security review

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Domain audited
www.lungisapump.co.za
Audit date
12 August 2026
Overall estimated score
25/100
Verdict
Full rebuild recommended

Summary

Executive Summary

The current Lungisa Pump website should be fully redesigned and rebuilt, not merely refreshed.

It is built on legacy Microsoft ASP.NET Web Forms technology, uses a fixed 1,024-pixel desktop layout, is not properly mobile-responsive, has almost no meaningful SEO implementation, lacks modern security configuration and currently has a serious HTTPS certificate problem.

The website contains useful information about Lungisa Pump's capabilities, but it does not present the company as the established, technically capable industrial supplier that it appears to be.

Scores

Overall Assessment

Overall estimated score

25of 100

A full rebuild is strongly recommended

Score by area

Audit scores by area
AreaScoreAssessment
Technology25/100Legacy ASP.NET Web Forms architecture
Security and HTTPS15/100Critical certificate and HTTPS issues
Mobile experience10/100Fixed-width desktop design
User experience30/100Basic navigation but weak conversion journey
Technical SEO20/100Major foundational SEO elements missing
On-page SEO25/100Very limited targeting and page optimisation
Local SEO40/100Contact details exist, but local optimisation is incomplete
Performance25/100Very slow server response and unoptimised media
Accessibility20/100Missing semantic structure and image descriptions
Content and credibility35/100Useful information, but dated and underdeveloped
Conversion capability20/100No proper enquiry or quotation process

Note on scoring

This scoring is an audit assessment, not a Google Lighthouse score.

Section 1

Critical Findings

These are the most urgent problems.

1.1 HTTPS is not working correctly

The HTTPS version of the website returned a certificate hostname mismatch during testing. The secure site also timed out for multiple independent fetches.

At the same time, the unsecured HTTP version returned a normal page.

Visitors may encounter

  • “Your connection is not private” warnings
  • Browser security errors
  • Failed access from corporate or security-conscious networks
  • Reduced user confidence
  • Failed crawling by automated systems
  • SEO consolidation problems between HTTP and HTTPS
  • Inability to use modern browser features reliably

Required correction

  • Issue a valid SSL certificate covering both lungisapump.co.za and www.lungisapump.co.za
  • Redirect every HTTP URL permanently to HTTPS
  • Select one primary version of the domain
  • Redirect all alternate versions to that canonical version
  • Add HSTS after HTTPS has been thoroughly tested

The HTTP version does not redirect visitors to HTTPS. That is a serious security and SEO weakness.

This should be fixed immediately, even if the site will later be rebuilt.

1.2 Server response is extremely slow

During direct HTTP testing, the measured time before the server began responding was approximately:

Server response by page
PageApproximate server response
Homepage6.43 seconds
Products and Services3.06 seconds
Workshop3.19 seconds
Gallery3.22 seconds
Contact3.16 seconds

A strong target for initial server response is normally well below one second. The homepage's result is particularly poor.

These figures measure server response rather than the complete visual loading experience. The entire user-perceived load may be considerably longer once images, scripts, maps and styles are downloaded.

A dependable Google PageSpeed/Lighthouse score could not be produced because the broken HTTPS configuration prevented a clean modern test. It would be misleading to invent or estimate a Lighthouse score.

Likely causes

  • Slow or overloaded hosting
  • Legacy ASP.NET application execution
  • No effective page caching
  • Cache-Control: private applied to public pages
  • No CDN
  • Old or inefficient hosting configuration
  • External Google Maps embed
  • Unoptimised gallery images
  • Lack of modern asset compression
  • Possible intermittent origin-server availability

1.3 The website is not properly mobile responsive

The design uses fixed widths throughout the stylesheet:

Fixed 1,024px layout vs a 390px phone viewport

2.6× too wide

1,024px fixed page
390px
  • Main content1,024px
  • Header1,024px
  • Menu1,024px
  • Footer image1,024px
  • Homepage image967px
  • Contact-page map825px

There is also no responsive viewport meta tag.

On a mobile device, this is likely to cause:

  • The site being scaled down until text is difficult to read
  • Horizontal scrolling
  • Very small navigation links
  • The contact map overflowing the screen
  • Poor tap-target sizes
  • Awkward image scaling
  • Reduced enquiry and conversion rates

Google primarily evaluates websites from a mobile perspective, so this also affects organic search potential.

1.4 The site has an extremely small search footprint

Google is publicly surfacing approximately five core pages:

HomepageProducts and ServicesWorkshopGalleryContact

The indexed pages confirm that Google can discover parts of the site, but the footprint is far too small for a company offering multiple specialist products and services. The existing Products and Services page attempts to cover many separate commercial services on one URL.

Consequently, Lungisa Pump has little opportunity to rank independently for searches such as:

Pump repairs in eMalahleniSubmersible pump repairs MpumalangaFlameproof pump repairsFlameproof panel manufacturingIndustrial motor repairsPump testing servicesMine dewatering pump repairsElectrical protection panel repairsNew submersible pumpsGrindex pump distributor MpumalangaPump repairs near WitbankIndustrial pump suppliers Mpumalanga

The current website may rank for the company name, but it has not been structured to capture broad, non-branded commercial searches.

Section 2

Current Technology Assessment

The public code and server responses identify the following.

Technology components
ComponentFinding
Web serverMicrosoft IIS 10
Application frameworkMicrosoft ASP.NET Web Forms
ASP.NET runtimeASP.NET 4.0.30319 reported publicly
Page format.aspx
HTML standardXHTML 1.0 Transitional
Layout systemFixed-width CSS and HTML tables
MenuASP.NET Web Forms menu control
State managementASP.NET ViewState and Event Validation
StylingSingle legacy CSS file plus inline styling
CMSNo evidence of a modern CMS
AnalyticsNo visible Google Analytics or Tag Manager code
Structured dataNo JSON-LD/schema markup detected
CDNNo evidence detected
Image optimisationOriginal JPG/PNG assets without modern delivery
HTTPSPresent but incorrectly configured

Exposed technology headers

Server: Microsoft-IIS/10.0
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET

These provide unnecessary technical information to the public and should be suppressed.

Estimated age

  • Several principal images report modification dates from February 2013
  • The existing robots.txt dates back to October 2012
  • The code style is also consistent with websites commonly developed during that period

This does not prove an exact launch date, but it strongly suggests the current foundation is approximately 13–14 years old.

Is ASP.NET itself the problem?

Not necessarily. Modern ASP.NET Core can be fast, secure and scalable. The problem is the combination of:

  • Legacy Web Forms
  • XHTML-era markup
  • ViewState
  • Fixed-width layout
  • Table-based presentation
  • Old frontend patterns
  • Weak caching
  • Inadequate mobile support
  • Lack of modern content management
  • Poor SEO architecture

Modernising this particular build inside the existing Web Forms structure would likely cost more over time than replacing it.

Section 3

Technical SEO Audit

3.1

Page titles

Current

All inspected pages use the same generic title: Lungisa Pump (Pty) Ltd

This fails to describe each page's subject.

Recommended examples

  • Homepage: Pump Repairs & Industrial Pump Solutions | Lungisa Pump
  • Pump Repairs: Industrial Pump Repairs in Mpumalanga | Lungisa Pump
  • Flameproof Repairs: SABS Flameproof Pump & Motor Repairs | Lungisa Pump
  • Workshop: Pump Testing & Repair Workshop | eMalahleni
  • Contact: Contact Lungisa Pump | Pump Repairs in eMalahleni

Every important page needs a unique, relevant title.

3.2

Meta descriptions

Current

The pages contain an empty meta-description tag:

<meta name="description" />

Therefore, Google has to generate search snippets from page content.

Recommended

  • Each page needs a persuasive description of approximately 140–160 characters, incorporating its service, location and reason to contact Lungisa Pump.
3.3

Meta keywords

Current

Every page includes the same old meta-keywords field: Lungisa Pump, Lungisa, Pump, Water Pumps, 90Kw

Google does not use the meta-keywords tag for ranking. It should not be treated as an SEO implementation.

3.4

Heading structure

Current

The inspected pages do not use a meaningful semantic H1–H6 structure. Page headings are presented using table cells, inline font sizes and bold styling.

This makes it harder for:

Impact

  • Search engines to understand page topics
  • Screen readers to navigate the content
  • Content writers to maintain a clear hierarchy
  • Google to associate service terms with their appropriate pages

Every page needs one clear H1 and a logical H2/H3 hierarchy.

3.5

XML sitemap

Current

/sitemap.xml returns a 404 error.

A proper sitemap should:

Recommended

  • List every indexable page
  • Use secure canonical URLs
  • Include accurate modification dates
  • Be submitted to Google Search Console and Bing Webmaster Tools
  • Be referenced from robots.txt
3.6

Robots.txt

Current

The robots.txt file contains only: WebMatrix 1.0

It does not block crawling, but it also provides no sitemap location or useful crawler instructions. This appears to be a leftover from an old Microsoft WebMatrix setup.

3.7

Canonical URLs

Current

No canonical tags were detected.

This matters because the site currently has multiple possible versions:

Recommended

  • HTTP
  • HTTPS
  • WWW
  • Non-WWW
  • /
  • /Index.aspx

Without proper redirects and canonicals, authority can be split across duplicate URLs.

3.8

Structured data

Current

No JSON-LD structured data was detected.

Recommended schema types include:

Recommended

  • LocalBusiness
  • Organization
  • Service
  • Product, where applicable
  • BreadcrumbList
  • FAQPage, when genuine FAQs are published
  • WebSite

LocalBusiness schema should include the company name, address, contact number, service area, coordinates, opening hours and social profiles.

3.9

Social metadata

Current

No proper Open Graph or social-sharing metadata was detected.

This means shared pages may have poor or unpredictable previews on:

Recommended

  • Facebook
  • LinkedIn
  • WhatsApp
  • Teams

Every page needs an appropriate title, description and sharing image.

3.10

Search Console and analytics

Current

No visible public analytics or Tag Manager implementation was found.

The public audit cannot confirm whether a server-side or hidden analytics system exists, but there is no obvious modern measurement setup.

The rebuilt site should include

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Bing Webmaster Tools
  • Conversion tracking
  • Telephone-click tracking
  • Email-click tracking
  • WhatsApp-click tracking
  • Quote-form submissions
  • File-download tracking

Section 4

On-page and Content SEO

What the site currently does well

  • Repair and testing of pumps and motors up to 90 kW
  • Testing at 380 V, 525 V and 1,000 V
  • Performance graphs for repaired equipment
  • SABS-permitted flameproof repair work
  • More than 20 employees
  • Service within an approximately 200 km radius
  • Supply and repair of auxiliary equipment
  • Regional distribution relationship
  • Established operating history

These are commercially valuable statements. They should become central components of the new website. The problem is not a complete absence of valuable information; it is that this information has not been organised, expanded or presented effectively.

Content weaknesses

  • Multiple services are crowded onto one page
  • No detailed individual service pages
  • No separate industry pages
  • No case studies
  • No projects or before-and-after repair examples
  • No visible client or industry testimonials
  • No downloadable company profile
  • No equipment datasheets
  • No FAQ content
  • No educational technical articles
  • No team or leadership section
  • No clear accreditations page
  • No strong service-area content
  • No contemporary company photography strategy
  • Numerous spelling and grammar errors

Wording that should be corrected

Spelling and wording corrections
Found on siteCorrection required
“emloying”Spelling error
“auxilliary”Spelling error
“Traffic-inpact”Spelling error
“Mpumpalanga”Spelling error
“It’s early stages”“Its” is required
“90Kw”Inconsistent formatting; should normally be “90 kW”

In a technical industrial market, copy accuracy contributes directly to trust.

Section 5

Local SEO Audit

The contact page contains

  • Office number
  • Multiple email addresses
  • Postal address
  • Physical address
  • GPS coordinates
  • An all-hours number
  • Embedded Google Map

This is a useful foundation, but it requires improvement.

Problems

  • Map embed uses an old Google Maps URL
  • Contact information is not marked up with LocalBusiness schema
  • Telephone numbers are not optimised as mobile click-to-call links
  • No visible business hours on the website
  • No directions CTA
  • No service-area explanation
  • No links to a Google Business Profile
  • No review or testimonial strategy
  • Public directories show inconsistent address and telephone information

Recommendations

  • Verify the correct name, address and telephone details
  • Correct all significant directories
  • Optimise and regularly update Google Business Profile
  • Add recent photos
  • Request authentic customer reviews
  • Post project and service updates
  • Create location-relevant service content
  • Use a proper directions link
  • Embed the current Google Business map
  • Add local business schema

Inconsistent business information

For example, one directory associates Lungisa Pump with Plot 236 on the R555, while another lists 3 Diederichs Street and a different telephone number. Inconsistent name, address and phone information can weaken Google's confidence in local business data.

Section 6

Performance Audit

6.1 Server performance

The recorded 3–6.4 second server response is the most significant performance problem. A redesigned frontend alone will not solve this if the site remains on poor hosting.

6.2 Caching

HTML responses use Cache-Control: private. This is inappropriate for ordinary public marketing pages if it prevents edge or shared caching. No strong modern caching strategy was evident.

6.3 Images

The Products image is especially heavy for what appears to be a static graphical element.

The Gallery page outputs 43 full images in one continuous page, without detected lazy loading, modern thumbnails or responsive image sizes. Even at an average of only 70 KB per image, this could exceed 3 MB before other assets are loaded.

6.4 Google Maps

The Contact page loads an 825 × 750 embedded Google map immediately. This introduces a heavy external request even if the visitor never interacts with the map.

A modern site should use

  • A lightweight map preview
  • Click-to-load map behaviour
  • Or a smaller lazy-loaded responsive embed

6.5 Modern optimisation opportunities

  • WebP and AVIF images
  • Properly sized responsive images
  • Lazy loading below the fold
  • Small generated thumbnails
  • CDN delivery
  • Brotli compression
  • Minified assets
  • Browser and edge caching
  • Critical CSS
  • Deferred non-critical JavaScript
  • Preloaded primary fonts and hero media
  • Self-hosted fonts where appropriate
  • A lightweight responsive map
  • Performance monitoring

Recommended targets

Recommended performance targets
MetricTarget
Lighthouse mobile performance90+
Largest Contentful PaintUnder 2.5 seconds
Interaction to Next PaintUnder 200 ms
Cumulative Layout ShiftUnder 0.1
Initial server responsePreferably under 500–800 ms
Homepage transfer sizeIdeally below 1.5 MB
Accessibility score90+
SEO score95+

Section 7

User Experience and Conversion Audit

Current navigation

HomeProducts and ServicesWorkshopGalleryContact Us

Simplicity is positive, but the navigation does not reflect the breadth of the business.

Missing conversion features

  • No prominent Request a Quote button
  • No service-specific enquiry actions
  • No WhatsApp contact option
  • No contact form
  • No file upload for pump photographs or specifications
  • No emergency breakdown CTA
  • No click-to-call mobile control
  • No acknowledgement of expected response time
  • No downloadable company profile
  • No downloadable certificates
  • No lead-routing mechanism
  • No confirmation page or conversion tracking

The current contact journey largely depends on visitors manually copying an email address or telephone number.

Recommended enquiry process

A quotation form should allow prospective customers to provide:

  • Name and company
  • Email and telephone
  • Industry
  • Type of pump or equipment
  • Brand and model
  • Motor rating
  • Fault or service required
  • Site location
  • Required turnaround
  • Photographs
  • Datasheets or purchase documents
  • Preferred contact method

This would generate significantly better-quality leads than a generic contact form.

Section 8

Visual Design Audit

The existing design feels like an early-2010s corporate website.

Main visual problems

  • Grey background surrounding a narrow fixed page
  • Old green horizontal menu
  • Small Arial typography
  • Tables used for layout
  • Low hierarchy between headings and body content
  • Large amounts of empty space
  • Dated image presentation
  • Header and footer supplied as fixed images
  • No contemporary industry imagery
  • No prominent value proposition
  • No immediate call to action
  • No use of accreditation or capability badges
  • Weak differentiation from small general repair workshops

Recommended visual direction

Lungisa Pump should be positioned as a dependable technical partner for mining, industrial, agricultural and municipal clients.

  • Strong industrial photography
  • Dark charcoal, clean white and a refined version of the brand green
  • Technical line details and restrained engineering graphics
  • Large, confident typography
  • Evidence-led messaging
  • Clear SABS and workshop capability indicators
  • Project photography and repair processes
  • Mobile-first layouts
  • Carefully designed service cards
  • Strong quotation controls
  • Professional rather than overly decorative animation
Dark charcoal
Clean white
Refined brand green

The site should feel engineered, capable and established.

Section 9

Accessibility Audit

The current website presents several accessibility weaknesses.

Detected concerns

  • Many important images use empty alt attributes
  • Gallery images lack useful descriptions
  • No meaningful heading hierarchy
  • Layout tables are used for visual presentation
  • Small 11px base text is defined in the stylesheet
  • Fixed widths prevent comfortable zoom and responsive reflow
  • The navigation relies on legacy Web Forms output
  • Contact details are not fully interactive
  • Colour contrast needs formal verification
  • Some menu widths may create small or awkward interaction zones
  • The old XHTML structure is not semantically descriptive
  • The map needs a suitable accessible alternative

Rebuild standard: WCAG 2.2 AA

The new site should target WCAG 2.2 AA, including:

  • Keyboard navigation
  • Visible focus states
  • Sufficient colour contrast
  • Descriptive alternative text
  • Logical heading order
  • Responsive zoom and reflow
  • Proper labels and validation for forms
  • Descriptive links
  • Accessible downloadable documents
  • Reduced-motion support

Section 10

Security and Compliance

Publicly detected weaknesses

Security header and policy status
ItemStatus
HTTPS certificateBroken
HTTP available without redirecting to HTTPSPresent
HSTSNot detected
Content Security PolicyNot detected
Referrer PolicyNot detected
Permissions PolicyNot detected
X-Content-Type-OptionsNot detected
Server technology and ASP.NET versionExposed
Old application frameworkIncreases maintenance risk
Privacy policyNot visible
POPIA informationNot visible
Cookie or tracking policyNot visible

Scope of a public audit

A public audit cannot confirm backend patch levels, server vulnerabilities, database security or backup procedures. Those require hosting access and an authorised security assessment.

Required compliance content

At minimum, the rebuilt site should include:

  • Privacy policy
  • POPIA-aligned enquiry consent wording
  • Cookie information where non-essential tracking is used
  • Website terms
  • Secure form handling
  • Anti-spam protection
  • Data-retention rules
  • Restricted administrator accounts
  • Multi-factor authentication
  • Automated backups
  • Restore testing
  • Security monitoring

Section 11

Recommended New Website Structure

A stronger structure would be:

  1. 01Home
  2. 02About Lungisa Pump
    • Company history
    • Accreditations and quality
    • Team and facilities
  3. 03Services
    • Submersible pump repairs
    • Flameproof pump repairs
    • End-suction pump repairs
    • Motor rewinding and repairs
    • Pump testing
    • Electrical protection panels
    • Flameproof panel manufacturing
    • Fabrication and auxiliary equipment
    • Installation and commissioning
  4. 04Products
    • New submersible pumps
    • Flameproof pumps
    • Pump brands
    • Panels and accessories
  5. 05Industries
    • Mining
    • Industrial
    • Municipal and wastewater
    • Agriculture
    • Construction and dewatering
  6. 06Workshop
    • Equipment
    • Testing capability
    • Repair process
  7. 07Projects and Case Studies
  8. 08Resources
    • Company profile
    • Certificates
    • Datasheets
    • Technical articles
    • FAQs
    • News
  9. 09Contact
  10. 10Request a Quote

This creates both a better customer journey and a meaningful SEO footprint.

Section 12

Recommended Technology

For Lungisa Pump, I would recommend one of two architectures.

Option A

Modern WordPress build

This is the most practical option if Lungisa Pump wants internal staff to update pages, projects, news, products and documents.

Recommended setup

  • Custom lightweight WordPress theme
  • Gutenberg-based controlled editing
  • Minimal plugins
  • Advanced custom fields where needed
  • Cloudflare CDN and security layer
  • Quality South African hosting
  • WebP/AVIF conversion
  • Server-level caching
  • SEO management
  • Secure quotation form with uploads
  • Automated off-site backups
  • Staging website
  • Role-based access
  • Two-factor authentication

Option B

Headless or static Next.js/Astro site

This is preferable if maximum performance, security and frontend flexibility are the priorities.

Recommended setup

  • Next.js or Astro
  • Headless CMS such as Sanity, Payload or WordPress
  • Static generation for service pages
  • Edge/CDN hosting
  • Secure server-side enquiry processing
  • Image transformation service
  • Structured data generated per page

My practical recommendation

A custom, lightweight WordPress website would probably offer the best balance of:

  • Client control
  • Familiar administration
  • SEO capability
  • Cost
  • Maintainability
  • Project publishing
  • Product and document management

There is no need to use a heavy off-the-shelf theme or dozens of plugins. The design should be custom and the build deliberately lean.

Section 13

Priority Action Plan

4 phases, from immediate remediation to ongoing maintenance.

Critical

Immediately
  1. 01Repair the SSL certificate.
  2. 02Force HTTP-to-HTTPS redirection.
  3. 03Confirm the correct canonical domain.
  4. 04Investigate server response times.
  5. 05Check hosting health and error logs.
  6. 06Verify that all public contact details are accurate.
  7. 07Create verified backups of the current site and database.
  8. 08Confirm domain and hosting ownership.

High priority

During rebuild
  1. 01Create a responsive mobile-first design.
  2. 02Move away from ASP.NET Web Forms.
  3. 03Create individual service and industry pages.
  4. 04Rewrite and proofread all content.
  5. 05Build a proper quotation journey.
  6. 06Add LocalBusiness, Service and Organization schema.
  7. 07Implement unique titles and descriptions.
  8. 08Create XML sitemap and corrected robots.txt.
  9. 09Add analytics and conversion tracking.
  10. 10Optimise images and hosting.
  11. 11Add privacy, POPIA and website terms.
  12. 12Preserve and redirect every valuable old URL.

Medium priority

First three months after launch
  1. 01Publish case studies.
  2. 02Upload accreditations and company-profile documents.
  3. 03Optimise Google Business Profile.
  4. 04Correct directory inconsistencies.
  5. 05Request authentic client reviews.
  6. 06Publish technical articles and FAQs.
  7. 07Build links from relevant suppliers, manufacturers and industry organisations.
  8. 08Monitor Search Console coverage and keyword performance.

Ongoing

Continuous
  1. 01Monthly updates and backups
  2. 02Security patching
  3. 03Quarterly performance testing
  4. 04Search Console monitoring
  5. 05Content publishing
  6. 06Conversion-rate review
  7. 07Broken-link testing
  8. 08Form-delivery testing
  9. 09Accreditation and product updates

Verdict

Final Verdict

The current website has enough factual content to confirm that Lungisa Pump is a capable and established operation, but its digital presentation significantly undervalues the business.

The main problems are not cosmetic. They include:

  • Broken secure access
  • Slow and unreliable hosting response
  • Legacy ASP.NET Web Forms
  • No proper mobile design
  • Weak technical SEO
  • Missing service-specific pages
  • No meaningful conversion system
  • Dated visual communication
  • Accessibility shortcomings
  • Poor analytics and measurement readiness

A full redesign and rebuild would be more commercially sensible than attempting to modernise the existing frontend. The new site should be built around Lungisa Pump's strongest evidence: its workshop, technical capabilities, testing facilities, accreditations, turnaround, service coverage and project experience.

Public pages reviewed include the homepage, Products and Services, Workshop, Gallery and Contact page. Search visibility and business-information comparisons also used Lungisa Pump's public Facebook listing and Manufacturing EzyFind profile.